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level
medium
Varies

Netnography

Required prior knowledge

Students who take this module should have a general knowledge about social science inquiry and steps of research, as well as qualitative analysis and a basic understanding of ethnographic research

Module difficulty

Intermediate level

Main goals

To understand the particularities of virtual ethnography, as well as to use online spaces for data gathering and be able to critically analyse the data

Structure of the module

Theoretical foundation and description of netnography, case study illustrating the use of netnographic research, educational tasks (supplement for teachers)