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Author:
Netnography
Required prior knowledge:
Students who take this module should have a general knowledge about social science inquiry and steps of research, as well as qualitative analysis and a basic understanding of ethnographic research
Module difficulty:
Intermediate level
Main goals:
To understand the particularities of virtual ethnography, as well as to use online spaces for data gathering and be able to critically analyse the data
Structure of the module:
Theoretical foundation and description of netnography, case study illustrating the use of netnographic research, educational tasks (supplement for teachers)
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